MOBO Awards – Loco official music partner

Loco Music Company and the MOBO Organisation are excited to announce a partnership that embodies a shared vision of nurturing and promoting exceptional musical talent. This collaboration represents a long-term commitment to not just elevate artists from Cape Verde and Portuguese-speaking countries but to also foster cultural appreciation and innovation across the global music scene. Loco Music’s dedication to showcasing diverse musical genres and the MOBO Organisation’s rich history of supporting talent in music, film, and TV, unite us in our mission to inspire, entertain, and create meaningful connections with audiences worldwide. Together, we are poised to make a significant impact, celebrating the rich musical heritage of Lusophone countries and beyond.

Loco Music Company are proud to be asked to present the Best African Act category, which recognises some of the newer acts who have been thriving in the past year – from South African artist Tyla whose viral hit “Water” became her first Top 40 single and her first-ever Number 1 on the UK’s Official Afrobeats Chart, to record-breaking Nigerian rapper and singer Rema who is also tipped, as well as Benin-born Nigerian singer/songwriter Ayra Starr who headlined her debut world tour this year.

Tune in this evening, and enjoy this wonderful ceremony, which is being live streamed on YouTube, 8pm GMT.